National Geographic News
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By Rob Covey
Senior V.P. Content and Design

Published January 7, 2010

We are pleased to announce an entirely new web site from National Geographic that we've designed and built from the ground up. A new, super-clean look with high-tech underpinnings.

The new aesthetic balances high impact visuals with uncluttered typography to provide a new standard in usability as well as a larger canvas to view National Geographic’s world-renowned photography (if you haven't seen it already, check out the remake of our Photo of the Day).


 

You'll find easier access to our key online content areas including National Geographic magazine, National Geographic News, Animals, Environment, Travel, Adventure, Kids, and the National Geographic Channel.

We'll continue to roll out new social and community features, such as single sign-on and OpenID integration, and further integrate leading social networks (Facebook, Twitter, YouTube, MySpace, and others).

Next week, we'll introduce our new video player, which is designed to better surface the full breadth and depth of the thousands of videos specially created for our online audience.

Fair warning: The site officially launches on Monday, so in the meantime you might run into some bumps as we transition from one system to another.

Be patient as everyone is working hard to complete the move as quickly as possible.

National Geographic has a rich history of reporting compelling stories with award-winning photography, videos, films, graphics, maps, and interactives in an effort to inspire people to care about the planet. Maximizing National Geographic’s unparalleled editorial resources, this new web site is part of the Society’s broader commitment to provide the highest quality digital experiences to our consumers across a number of new and engaging platforms.

So continue on, explore our new site, and please take the time to let us know what you think.

Special note: As part of the update to the National Geographic web site, we
also changed our terms of service. Click here to read the updated terms of
service: http://www.nationalgeographic.com/community/terms.html

1 comments
John MN
John MN

Congrat! You got very good web design. For me I think the key would be to improve your user experience to the point that it is so easy to use your site it become second nature. I'd be thinking that the most important thing on your site is that people can search very quickly and easily and get the results they want. Therefore, just improve the search box...and make it easy for searching.

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