Beer Maker Calculates Water Footprint
International brewing giant SAB Miller unveiled plans at a water conference in August
to account for how much water the company uses to process beer, including growing hops and bottling their brews. The company said it will use the results to identify how water scarcity will affect its beer production and devise new ways to use water more efficiently.
The results from the SAB Miller analysis will be used by the Waterfootprint Network, based at the University of Twente, Netherlands
, to standardize the way water footprints are calculated.
Such projects are seeping into corporate culture around the world and are "just about to bust out in a way that we just didn't see ten years ago," noted Sandra Postel, director of the Global Water Policy Project in Los Lunas, New Mexico.
Photograph from AP