Muslim Athletic Wear Covers Skin Without Cramping Style

<< Back to Page 1   Page 2 of 2

An additional challenge is the need to keep the head covered with a hijab, a head scarf girls begin to wear in early adolescence (related photo: young Iraqi girl trying on a hijab).

"As an active Muslim girl, I found it difficult to participate in most sports, because of all the excess clothes we were wearing. And the veil—very unpractical when playing sports," Aheda Zanetti wrote in an email to National Geographic News.

Zanetti is the owner of Ahiida, an Australian company that designs women's sportswear.

"All of that excess fabric had to go, and that's when I introduced the Hijood—a hijab shaped like a hood," Zanetti wrote.

The Hijood is a close-fitting head covering made of a lightweight fabric.

A Danish company called Capsters produces a similar product. Designer Cindy van den Bremen says her goal was to develop a sportier hijab for girls to wear in school gym classes.

Zanetti also developed a line of swimwear for Muslim women, which incorporates a long-sleeved top, close-fitting hood, and long pants, all made of a stretchy, lightweight fabric.

Turkish clothing manufacturer Hasema likewise produces modest yet fashionable swimwear for women, men, and girls.

That's welcome news to girls like Zarina Jalal, a high school student who lives just outside of Albany, New York.

"If there was a way that I could do swimming without baring myself as much as I'm required to, then I'd definitely take up swimming more often," she said.

Jalal gave up soccer in middle school because of the requirement to wear shorts as part of the team uniform. She says clothing requirements can be a barrier for Muslim girls who want to play sports.

"The stereotypical clothing when you're doing anything athletic competitively is a very big turnoff for Muslim girls, in my opinion," she said.

To Market?

Taylor, of Azizah Magazine, sees great market potential for sportswear more appropriate for Muslim women.

"In another 15 years there's going to be a sizeable Muslim consumer market and lots of demand," she said. "I think we're where the Hispanic market was 20 years ago, and today the Hispanic market is a big consumer market."

Arun Jain, a marketing professor at the University of Buffalo in New York State, agrees.

He says, given the growth potential of the Muslim community in the United States, major sportswear manufacturers could be missing out on an opportunity to break into an emerging market.

"I believe it's a strategic blunder on their part," Jain said. "My feeling is that they don't think there's that much buying power, but I am certain that they're mistaken.

"If customers are given what they are looking for, they will be willing to pay, even at a higher price," he said.

That "strategic blunder" might pay off for the specialty shops that cater specifically to the needs of Muslim women in sports, he says.

Yuka Nakamura, a doctoral candidate in physical education and health at the University of Toronto in Canada, has studied Muslim women's participation in sports.

She says there's definitely a need for modest sportswear, even beyond Muslim communities.

She cites a program at a pool in Calgary, Canada, that tried to encourage more Muslim women to take up swimming by allowing them to wear T-shirts in the pool.

"It wasn't just Muslim women who wanted this," she said. "An increasing number of women felt more comfortable being covered up and even larger men who felt uncomfortable in a bathing suit and preferred to be in a T-shirt."

Azizah's Taylor agrees. "It's not only Muslim women who are making attempts to be modest when they go out," she said.

"There's also a contingency of Christian women and Jewish women and others who just don't feel that they need to show their bodies. Other women are striving to be modest as well."

Free Email News Updates
Sign up for our Inside National Geographic newsletter. Every two weeks we'll send you our top stories and pictures (see sample).

<< Back to Page 1   Page 2 of 2




NEWS FEEDS     After installing a news reader, click on this icon to download National Geographic News's XML/RSS feed.   After installing a news reader, click on this icon to download National Geographic News's XML/RSS feed.

Get our news delivered directly to your desktop—free.
How to Use XML or RSS

National Geographic Daily News To-Go

Listen to your favorite National Geographic news daily, anytime, anywhere from your mobile phone. No wires or syncing. Download Stitcher free today.
Click here to get 12 months of National Geographic Magazine for $15.