National Geographic News, Reporting Your World Daily

Thursday, October 28, 2010

Photo: Tasters' Brains Show More Pleasure at Pricier Wines


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Scientists measured brain reaction to expensive wine and cheap wine and found that tasters respond more to wine they think is expensive—whether or not it really is.

This file photo shows three glasses of wine—one red, one white, and one champagne.

Photograph by Sabine Scheckel/Getty