National Geographic News, Reporting Your World Daily

Monday, November 23, 2009

Photo: Bikinis Make Men See Women as Objects, Scans Confirm


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Women dance as part of a bikini contest in Cancún, Mexico. Brain scans reveal that when heterosexual men are shown pictures of scantily clad women, the region of the brain associated with tool use lights up.

Men were also more likely to associate images of sexualized women with first-person action verbs such as "I push, I grasp, I handle," researchers said in February 2009.

Photograph by Jodi Cobb/NGS