National Geographic Daily News
A volunteer transplants coral for a 2010 Earth Day celebration.
A diver prepares to transplant a young coral in Indonesia during last year's Earth Day observations.

Photograph by Romeo Gacad, AFP/Getty Images

John Roach

for National Geographic News

Updated April 22, 2011

Though Earth Day still has its detractors, organizers expect more than a billion people to observe Earth Day today—a far cry from the movement's grassroots beginnings in 1970.

Another big difference from the first Earth Day: Many will mark the day digitally in 2011—thanks in no small part to today's Google Doodle, which publicizes Earth Day with an impossible animated Eden where pandas, penguins, and lions live in peace and an iceberg is just a pounce away from an African savanna.

And just this past Tuesday, the Washington, D.C.-based Earth Day Network—founded by the organizers of the first Earth Day—launched a new Facebook Web app to promote their Billion Acts of Green campaign. The project aims to generate a billion pledges of environmental service and advocacy before the Rio+20 Earth summit in Brazil from June 4 to 6, 2012.

"This is really about moving people beyond environmental education and getting everybody to commit to at least one thing—as evidence, we hope, to the world governments that one in seven people on the planet has taken an action," said Kathleen Rogers, president of Earth Day Network.

To date, the campaign is more than a tenth of the way to its goal. Acts pledged range from the Taiwan-based Hima Foundation's effort to plant a million trees to more personal promises, such as one participant's promise to "never leave my laptop ON when I'm not using it."

According to Rogers, the online pledges are helping to build a social network of, and a sounding board for, conservationists who want their voices heard.

"People want to be counted," she said. "They are frustrated that their governments haven't done anything, including our own," she said, referring to the U.S. government.

(This Earth Day, see some of our favorite reader pictures of Earth.)

Why Is April 22 Earth Day?

Every day, the saying goes, is Earth Day. But it's popularly celebrated on April 22. Why?

One persistent rumor holds that April 22 was chosen because it's the birthday of Vladimir Lenin, the founder of the Soviet Union.

"Lenin's goal was to destroy private property and this goal is obviously shared by environmentalists," according to a 2004 Capitalism Magazine article perpetuating the theory.

Likewise, shortly after the first Earth Day, a Daughters of the American Revolution member lamented to Time magazine, "Subversive elements plan to make American children live in an environment that is good for them."

The Earth Day Network's Rogers, though, scoffed at the rumored communist connection.

April 22, 1970, was chosen for the first Earth Day in part because it fell on a spring Wednesday—ideal for encouraging a large turnout, especially of college students, for an environmental event held across the United States, Rogers said.

"It worked out perfectly, because everybody was at work and they all left," she said.

In fact, more than 20 million people across the U.S. were estimated to have participated in that first Earth Day. (Pictures: "The First Earth Day—Bell-Bottoms and Gas Masks.")

More than a billion people in 180 countries around the world now celebrate Earth Day every year, Rogers said.

Roots of Earth Day

Earth Day's history is rooted in the 1960s, when the environment was in visible ruins and people were angry, according to Rogers.

"It wasn't uncommon in some cities during rush hour to be standing on a street corner and not be able to see across the street" because of pollution, she said.

Despite the anger, green issues were absent from the U.S. political agenda. This frustrated U.S. Senator Gaylord Nelson of Wisconsin, whose campaigns for the environment through much of the 1960s had fallen flat.

In 1969 Nelson hit on the idea of an environmental protest modeled after anti-Vietnam War demonstrations called teach-ins.

"It took off like gangbusters. Telegrams, letters, and telephone inquiries poured in from all across the country," Nelson recounted in an essay shortly before he died in July 2005 at 89.

"The American people finally had a forum to express its concern about what was happening to the land, rivers, lakes, and air—and they did so with spectacular exuberance." (See pictures of quirky Earth Day stunts.)

Nelson recruited activist Denis Hayes to organize the April 22, 1970, Earth Day teach-in, which today is sometimes credited for launching the modern environmental movement.

By the end of 1970, the U.S. Environmental Protection Agency had been born, and efforts to improve air and water quality were gaining political traction.

"It was truly amazing what happened," Earth Day Network's Rogers said. "Blocks just tumbled."

(Related: Earth Day kids cartoons.)

Earth Day Evolves

Amy Cassara, a senior associate at the World Resources Institute in Washington, D.C., analyzes global environmental trends.

She noted that, since the first Earth Day, environmentalism has moved from a fringe issue to a mainstream concern. "As many as 80 percent of Americans describe themselves as environmentalists," Cassara said. (Learn how you can help this Earth Day.)

Environmental issues today, however, are less immediate than dirty air, toxic water, and a hole in the ozone layer, she added.

For example, the impacts of global warming are largely abstract and difficult to explain "without coming off as a doomsday prognosticator," Cassara said.

As the world becomes "more industrialized and our supply chains become less transparent, it can be more difficult to understand the environmental consequences of our actions," she said.

Earth Day Has Lasting Impact

Earth Day Network is pushing the Earth Day movement from single-day actions—such as park cleanups and tree-planting parties—to long-term commitments.

"Planting a tree, morally and poetically, requires taking care of it for a really long time, not just sticking it in the ground," Earth Day Network's Rogers said.

To help make the transition, the organization has engaged a hundred thousand schools around the world, integrating environmental themes into the year-round curriculum.

"They announce the results on Earth Day, so Earth Day becomes a moment in time," Rogers said.

The World Resources Institute's Cassara added that her organization uses Earth Day to convene with leaders in the movement and assess progress in their campaigns.

Now that it's so widely known, Earth Day "doesn't raise awareness among the general public in the same way that it used to. But it still provides a benchmark for reflection among those of us in the environmental community," she said.

What to Do on Earth Day?

Hundreds of events are held each year across the world on and around April 22 to mark Earth Day, Rogers said. (Related: "First Green Supersonic Jet Launches on Earth Day.")

The 122 Winslow Café outside Seattle, for example, is hosting an Earth Day Celebration with live music and awareness campaigns—including prizes for partygoers who arrive via pedal power.

In Tarijia, Bolivia, a mass planting of 10,000 trees is scheduled. And in Fiji divers will take part in Dive for Earth Day, which rallies thousands of people to don scuba gear to clean up and survey reefs.

And—in a move sure to add to those rumors of anti-capitalist intent—many corporations are literally giving products away. Among the heavily advertised Earth Day freebies are free coffee at Starbucks and Caribou Coffee, free reusable bags at Disney stores, and free trees at Lowe's home-improvement stores.

On the federal front, all U.S. national parks are free on Earth Day as part of National Park Week. (See readers' pictures of national parks.)

Anti-Earth Day

Don't expect to find Keith Lockitch, a fellow with the Ayn Rand Institute in Irvine, California, at any Earth Day rallies.

Named for late novelist and philosopher Ayn Rand, the institute promotes the "principles of reason, rational self-interest, individual rights, and laissez-faire capitalism to the widest possible audience," according to its Web site.

Much as libertarian groups oppose late March's Earth Hour, the Ayn Rand Institute opposes Earth Day as a celebration of the anti-capitalist environmental movement, Lockitch said.

"Whenever there is a conflict between protecting nature from any kind of human activity versus pursuing some human value, environmentalists will consistently side with nature," he said.

For example, he said, environmentalists protest the construction of hydroelectric dams because they might affect species' habitat—even though industrial society needs electricity to survive.

Instead of celebrating the environmental movement, Lockitch said, "we should have a Be Proud of Being Human Day … not a Feel Guilty for Trampling on Mother Earth Day."

5 comments
Bill Certo
Bill Certo

Funny how the Earth Day cultists conveniently forget that it was founded by convicted felon scumbag murderer Ira Einhorn.

Bill Certo
Bill Certo

Funny that the Earth Day cultists conveniently omit that convicted felon scumbag murderer Ira Einhorn was one of the founders of Earth Day.

Leo Menezes
Leo Menezes

I respect Nature and support sustainable progress as anyone out there, but i do not consent to the idea that there are a few of any government that will "control" and pick winners and losers, when it comes to what is Ok or not In terms of the human activity.

The. Center piece of the above article is not about "trampling" or not over mother nature, but Marxism and its voracious need to control everything, by very few.

That is what Marxism is all about and by what it failed over and over. The control of everything and everyone by a group of few _ yet fewer than the currently "democratic" governments and the economically dominant parts of society (e.g., China's all powerful triad and all others before them).

The question is why should you choose a few to dictate what your life can be (and to the extreme, whether it will be), instead you building your life to what you can make it, on your own. That is freedom. Some may choose to live it to the most. Some may choose to live just a few moments of it, and to build nothing of it. That is what Marxism and its followers, aided by the political inapt "useful idiots" cannot digest.

LIVE FREE.

Steve Peak
Steve Peak

"we should have a Be Proud of Being Human Day … not a Feel Guilty for Trampling on Mother Earth Day."

Possibly the most selfish statement I have ever read. Not surprising coming from someone who follows the dominator mindset mentality of the sociopathic, racist, Ayn Rand... I mean. Just google those phrases. She was  mentally ill. People who seek to plunder the Earth for their own selfish, financial gain often look to leaders of depravity like Rand to justify their loss of morality... and it's also not surprising that Rand has become a figurehead for right wing extremists because her "philosophy" is so clearly in accordance with the selfish aim of capitalism. BUT... capitalism does not NEED to be at odds with the Earth. It's important to remember that without the earth, clean water, bees, clean air... etc... we are guaranteed to die suffering in one form or another. What harm is there in assuring that our planet is clean and protected? To argue against the protection of our ecosystem is tantamount to suicide, and... at worst... indicates that we have lost our way, our minds, and our souls.

Bill Certo
Bill Certo

@Steve Peak You are the PERFECT object lesson of someone who wants to demonize technology and human advancement.  That is the real message of so-called "Earth Day."

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